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KENDALL ARELLANO

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[IDENTITY]

X-Stream is a *hypothetical* innovative camping and hiking gear brand designed for adventurous travelers all over the world.



Inspired by my time abroad and my love for exploring the outdoors-- I conceived an outdoor hiking gear and clothing brand called X-Stream (pronounced like extreme). The aim was to create an easygoing, versatile brand that beginners and pros of all ages can feel welcome to shop at. The colorful branding is inspired by the different elements of earth and nature- water, greenery, fire, and soil. Final design deliverables consist of various promotional materials, merchandise, and a 20-page catalog.





Using a combination of fun, decorative typefaces helps to distinguish X-Stream from traditional outdoorsy brands. The inclusion of the letter "x" as a nod to the iconic phrase "x marks the spot" not only adds a memorable touch but also offers versatility as a standalone logomark. Meanwhile, the word "stream" contributes a timeless yet minimalist aesthetic to the brand's identity.








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