PHOTO ARCHIVE
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[IDENTITY], [PACKAGING]
Salute! is a *hypothetical* wine brand founded in Tuscany, Italy. This wine is for relaxing at home, first dates, and dinner parties with friends-- making it perfect for any time of day!
Inspired by my time abroad in Florence, Italy-- Salute Wines was born. Tasked with creating branding that has a sense of youth and modernity, while still staying true to its Tuscan heritage, this project involved the design of the brand’s logo and label.
The solution? Hand-painted elements (a nod to Italian street art and classical paintings) and a neutral color palette. Together these details provide an elegant, unique, and personalized design approach. The icon of the two circles overlapping represents connectivity and gathering while also resembling those *frustrating* wine glass rim stains!