Future Bloom — Kendall Arellano

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[IDENTITY]

The Krannert Center for the Performing Arts is dedicated to the advancement of education, research, and public engagement through the pursuit of excellence and innovation in the performing arts.

For this project, I was tasked to create a brand identity for a potential spring campaign at The Krannert Center for the Performing Arts. The campaign strategically addresses the post-pandemic desire for human connection among this demographic, positioning the Center as the vibrant epicenter of the performing arts. Through interactive space and visually dynamic aesthetics, "Future Bloom" seeks to redefine the Krannert Center as a modern, dynamic hub for the arts, fostering a sense of community, inspiration, and cultural exchange among the next generation of performing arts enthusiasts.

In addition to other branding assets, I created a 32-page event program that promoted upcoming shows. You can view the full catalog here.

The illustration I crafted encapsulates the essence of the campaign—a whimsical character resembling a dancing, waving flower! The title "Future Bloom" blossomed from contemplation on the rejuvenating elements of springtime, mirroring how Krannert Center nurtures students' growth, encouraging them to flourish into vibrant, creative individuals.

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[IDENTITY] The Krannert Center for the Performing Arts is dedicated to the advancement of education, research, and public engagement through the pursuit of excellence and innovation in the performing arts.

[IDENTITY]

The Krannert Center for the Performing Arts is dedicated to the advancement of education, research, and public engagement through the pursuit of excellence and innovation in the performing arts.