PHOTO ARCHIVE
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[BRANDING]
Ecovore introduces a fresh approach to everyday shopping, bridging the gap between local farmers and consumers to reduce food waste.
What if the food on your table could help combat waste and strengthen your local community at the same time? With a focus on sustainability, Ecovore makes it easier than ever to source fresh, responsibly-produced goods. Founded in Central Illinois, Ecovore’s mission is to reconnect people with the source of their food, promoting sustainable consumption and fostering a stronger, more connected community.
In creating Ecovore’s branding, we aimed to reach a diverse audience, regardless of age or gender, by fostering inclusivity and accessibility. The visual identity incorporates vibrant, organic elements with a modern, approachable design, setting a tone that feels fresh, lively, and grounded. This aesthetic reinforces Ecovore’s mission of sustainability while offering an engaging and memorable experience that encourages consumers to connect with the brand’s purpose.
Mind-mapping
At the beginning of my design process, I create a mind map to help me organize my thoughts, visions, and goals of a project. This visual tool allows me to capture and connect ideas organically, uncovering relationships between concepts and identifying key themes. By exploring various branches of the mind map, I can refine my objectives, prioritize elements, and gain a clearer understanding of the project's scope. This initial exploration sets a solid foundation for more detailed research and ideation, ensuring that my design solutions are both cohesive and aligned with the project's overall vision.
Competitors
In researching major chain supermarkets and their branding strategies, I analyzed their visual identities, marketing approaches, and consumer engagement techniques. Recognizing these chains as key competitors, I noted their strengths and weaknesses to better position our branding efforts. Many supermarkets exhibit a cold, sterile atmosphere. This made it crucial for us to infuse more life and warmth into our branding, creating an inviting and engaging experience that not only stood out in a saturated market but also offered a unique value proposition that could compete with the convenience of larger chains.
Here’s a glimpse at some of my logo sketches. I kept in mind the imagery and themes
that relate closely to Ecovore’s mission and turned it into a mark.
that relate closely to Ecovore’s mission and turned it into a mark.
The final logomark is designed to be both versatile and evocative, resembling a vine emerging from the Earth's roots while subtly incorporating the letter ‘E’ for Ecovore. Its circular form reflects the concept of a circular economy, embodying the sustainable principles that Ecovore aims to promote.